Terms and Conditions of Service

Welcome to Software For Small Businesses Ltd (“Company”, “we”, “us” or “our”), the provider of the Software for Dog Trainers platform and related services. These Terms and Conditions (“Terms”) govern your use of our Software for Dog Trainers software-as-a-service platform, any associated done-for-you services, and any digital products offered via our websites (including and associated subdomains). By subscribing to or using our platform, or purchasing any services or digital products, you agree to be bound by these Terms. If you do not agree with any part of these Terms, you must not use the platform or services.

1. Definitions

Company – Software For Small Businesses Ltd, a company registered in England and Wales (Company No. 14682834), which owns and operates the Software for Dog Trainers platform and services.

Platform (or Software) – The Software for Dog Trainers online software platform (including web and mobile app components) provided as a subscription service for managing and automating dog training business operations.

Services – Collectively, the Platform and all related services provided by the Company, including subscription access to the software, any add-on or “done-for-you” professional services (such as onboarding assistance, funnel building, automation setup, or CRM workflow customisation), and any digital products or resources offered through our websites.

Customer (or Client or “you”) – Any individual or entity that purchases or uses our Services. This includes subscribers to the Platform and purchasers of any add-on services or digital products.

Subscription – A paid plan for access to the Platform’s core features, billed on a monthly or annual basis, as described in Section 4. An active Subscription is required to access the Platform and any other Services.

Add-On Services (also “Done-For-You Services” or Professional Services) – Optional services offered by us (or our third-party partners on our behalf) for an additional fee beyond the core Subscription, such as personalised onboarding assistance, custom funnel or website building, automation setup, and other consulting or implementation services.

Digital Products – Any non-tangible products available for purchase (for example, online courses, templates, or e-books) via our online store or websites (e.g. the Products List at store.softwarefordogtrainers.co.uk).

Website – The Company’s websites (including and any subdomains like our online store or client portal) where information about the Platform is provided and where Services and Products may be purchased

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Third-Party Services – External services, platforms, or tools that may integrate or interoperate with our Platform or Services (for example, Facebook, Instagram, LeadConnector, Twilio, Google services, Stripe, etc.), as further described in Section 8.

Other capitalised terms may be defined elsewhere in these Terms. This “Agreement” refers to these Terms as a whole, including any documents incorporated by reference.

2. Use of the Service

2.1 Eligibility: You must be at least 18 years old (or the age of majority in your jurisdiction) to register or use our Platform or Services. By entering into this Agreement, you represent and warrant that you are of legal age and have the right, authority, and capacity to enter into these Terms and to abide by all of the obligations herein. If you are using the Services on behalf of an organisation, you represent that you have the authority to bind that organisation to these Terms, and “you” and “Customer” will refer to that entity.

2.2 Acceptable Use: You agree to use the Platform and Services only for lawful purposes and in compliance with all applicable laws and regulations. You agree that you will NOT use the Service to:

Engage in any fraudulent, misleading, or deceptive activities.

Impersonate any person or entity, or falsely state or misrepresent your affiliation with a person or entity.

Interfere with or disrupt the operation of the Platform or the networks or services connected to it (including transmitting any worms, viruses, or harmful code).

Transmit, upload, or publish any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, or otherwise objectionable.

Send unsolicited or unauthorised advertising, “spam,” junk mail, or mass communications using the Platform (for example, via integrated SMS/email features), in violation of anti-spam laws.

Attempt to reverse engineer, decompile, or extract the source code of the Platform, or copy any features, functions, or graphics of the Service for competitive purposes.

Violate the rights of others or any applicable law in your use of the Services (including data protection laws, intellectual property laws, and telephone/text marketing regulations).

Any breach of the above acceptable use rules is grounds for immediate suspension or termination of your account (see Section 13) and may result in legal action. We reserve the right to monitor usage and content on the Platform to ensure compliance with these Terms.

3. Account Registration and Security

3.1 Registration: To access the Platform’s features, you will need to create an account. You agree to provide accurate, current, and complete information during the registration process and to promptly update such information if it changes. Each account is for use by a single organisation or individual – you must not share your login credentials with unauthorised persons.

3.2 Account Security: You are responsible for maintaining the confidentiality and security of your account login credentials (such as usernames, passwords, API keys, etc.). You must not disclose your password to any third party. You agree to notify us immediately at our contact email in Section 17 if you become aware of any unauthorised use of your account or any other breach of security. The Company will not be liable for any loss or damage arising from your failure to safeguard your account. You are responsible for all activities that occur under your account, whether or not authorised by you.

4. Subscription and Payment Terms

4.1 Subscription Plans: Access to the core Software for Dog Trainers Platform is provided on a subscription basis. We offer monthly and yearly subscription plans. New Customers may be eligible for a one-time free trial period of the software (generally 30 days) to evaluate the Platform. After the free trial ends, you must choose a paid Subscription to continue using the Platform. All subscription plans are on a rolling contract basis that will auto-renew at the end of each billing period (monthly or yearly, as applicable) unless canceled in accordance with these Terms. An active Subscription is required to access any other paid Services or add-ons we offer.

4.2 Free Trial Conditions: If you sign up under a free trial offer, the specific terms of the trial (such as duration and features available) will be as specified on our website or offer materials. We reserve the right to modify or terminate any free trial at any time. Limit one free trial per Customer. During the free trial, you will incur no subscription charge. However, if you opt for the free trial, you must participate in an onboarding setup webinar within the first 14 days of starting the trial to ensure you can effectively use the platform. We may terminate a free trial early if you do not engage with the onboarding process or if we suspect any abuse of the trial offer. Unless you cancel before the trial ends, your subscription will automatically convert to a paid plan and billing will begin once the trial period lapses.

4.3 Order Acceptance: All orders or requests to subscribe to the Platform or purchase additional Services are subject to acceptance by the Company. We reserve the right, in our sole discretion, to refuse or cancel any order or Subscription request for any reason. Possible reasons for refusal or cancellation include, but are not limited to, unavailability of services, errors in pricing or service description, or a violation of these Terms. If we cancel a paid order, we will provide a refund for any prepaid amount for the period canceled (if applicable).

4.4 Pricing and Payment: All prices for Subscriptions, Add-On Services, or Digital Products are as listed on our website or communicated to you at the time of purchase. Prices are subject to change at any time, but any changes will not affect you until the next renewal term or new purchase. The price charged for a Service will be the price in effect at the time your order is placed or your subscription is renewed. Subscription fees will be billed in advance on a recurring basis (monthly or annually, depending on your plan) to the payment method you provide. By entering a payment method, you authorize us to charge the subscription fees and any applicable taxes to that method on a recurring basis until you cancel. Any additional usage-based charges (see Section 4.7) or one-time fees for add-on services will be billed as described at the time of purchase or usage.

4.5 Billing Information: You agree to provide and maintain valid, up-to-date billing information, including a current credit/debit card or other accepted payment method, email address, and billing contact details. You must promptly update your account with any changes (e.g., if your card number or expiration date changes). If your payment method fails or your account is past due, we reserve the right to suspend or terminate your Subscription for non-payment (see Section 13), and you will remain responsible for any unpaid amounts. You are responsible for any charges or fees imposed by your payment provider (e.g., currency exchange fees or international transaction fees).

4.6 Renewal and Cancellation:

Subscription Renewal: At the end of each subscription term (each month or year, as applicable), your Subscription will automatically renew for a successive term of the same length, unless you cancel prior to the renewal date.

Cancellation: You may cancel your software Subscription at any time, but you must do so through the billing settings within the Platform. (We do not accept cancellations via email, phone, SMS, or social media messages). To avoid being charged for the next renewal term, you must cancel at least 30 days before the next billing date, as our contracts require one month’s notice for cancellation. If you cancel a monthly plan, your cancellation will take effect at the end of the current monthly billing cycle following the 30-day notice period (and you will not be billed for subsequent months). If you cancel an annual plan, and provided you gave the required notice at least 30 days before the end of the annual term, your plan will simply not renew for another year.

You will retain access to the Platform until the end of the paid term, and no prorated refunds will be given for the remaining days in a billing cycle after cancellation. Important: Simply uninstalling the app or stopping use of the Service does not constitute cancellation - you must actively cancel via the Platform’s billing interface for it to be effective. Upon cancellation, you will lose access to the Platform and any data or configurations stored therein at the end of your paid term (unless you export your data beforehand or as otherwise provided in these Terms).

4.7 Usage-Based Fees: Certain features of the Platform or integrations may incur usage-based charges in addition to standard subscription fees. For example, sending or receiving SMS text messages, using AI content generation tools, connecting WhatsApp, or other premium workflow actions may carry per-use or subscription charges. These costs (and the rate or unit for billing, e.g. per message or per AI request) will be clearly communicated in the Platform (and in our FAQs) and are subject to change. By using those features, you agree to pay the associated charges, which will either be deducted from any pre-paid usage credits you have purchased or added to your next billing cycle. We may offer you the ability to pre-purchase credits or pay-as-you-go for such usage fees. You are responsible for all usage charges incurred under your account. (For a reference, see our FAQ for current usage rates for texts, emails, AI content, etc., which might be updated from time to time.)

4.8 Taxes: All fees are stated exclusive of any taxes, levies, or duties (such as VAT, sales tax, or withholding taxes) imposed by taxing authorities. You are responsible for paying all applicable taxes associated with your purchases hereunder, except taxes based on our net income. If we have the legal obligation to pay or collect taxes for which you are responsible, we will add such taxes to your billing amount unless you provide a valid tax exemption certificate authorized by the appropriate taxing authority.

5. Service Implementation and Onboarding

5.1 Setup and Delivery Timeline: When you subscribe to the Platform (and, if applicable, purchase a website/funnel setup package), we will work with you to configure your account and implement any initial setup (such as website design or funnel building) as per the package you chose. Our typical delivery time for a complete website and funnel build is approximately 60 days (although our target is 31 days), assuming you provide timely responses and required content or feedback. For customers who are on a free trial or opting to set up the system themselves (“DIY setup”), the core services of the Platform are usually operational immediately from signup. Please note that this timeline is an estimate, not a guarantee.

Delays: Larger or more complex projects, or delays on the Customer’s side in completing intake forms, providing content, or reviewing drafts, can extend the delivery timeline. We will keep you informed of the project status, but by purchasing our services you acknowledge that no fixed completion date is guaranteed.

Subscription Billing Start: Unless otherwise specified in writing, your paid Subscription billing will commence one month after the initial start date (ie the date you registered on the platform), regardless of whether all custom setup work is fully complete by that time. This policy ensures that extended implementation periods (often due to Customer delays) do not postpone subscription activation. We will make commercially reasonable efforts to complete setup promptly.

5.2 Onboarding Calls and Training: To help you get the most out of the Platform, we include a limited amount of one-on-one onboarding assistance with each new Subscription. In general, each Customer is entitled to up to two (2) hours of onboarding calls with our designated third-party onboarding specialist, and one (1) hour strategy call with our founder (or another senior team member) as part of the initial setup process. These calls are typically used to configure the system to your needs, train you on key features, and develop a strategy for using the software in your business.

Scheduling: Onboarding calls must be scheduled in advance and are subject to availability. We recommend you use these calls within the early weeks of your Subscription for maximum benefit. Missing a scheduled call without notice may forfeit that session. The included calls have no cash value and are not transferrable.

Additional Calls or Training: Beyond the included sessions, you may purchase further training or consulting calls as an Add-On Service (subject to additional fees). We also provide various self-help resources, such as video tutorials, user guides, and a dedicated, 24/7 support team to assist you.

5.3 Customisation and Additional Onboarding Services: Our Platform comes with “out-of-the-box” automation workflows and templates geared for dog training and pet services. We will assist with basic customisation (such as branding the system with your logo, setting up your initial services and pricing tiers, and importing your client data) as part of onboarding. If you require significant custom work beyond the standard setup - for example, bespoke automation sequences, advanced customisations, or marketing funnel creation tailored uniquely to your business - such work may be offered as a separate professional service for an additional fee. We will scope and quote any such custom projects for your approval before proceeding. Work on custom services will typically commence after you have an active Subscription and may have its own timeline for delivery. Any custom workflows or content we create for you are governed by the Intellectual Property terms in Section 7 (generally, you have a license to use them within our Platform, but you cannot resell or use them outside our system without permission).

5.4 Support: We are committed to helping you succeed with the Platform. Our support team is available to answer questions or troubleshoot issues via the contact methods listed on our website (email or support ticket, and potentially in-app chat).

Support inquiries will be addressed as promptly as possible, typically during our business hours (which we will publish or communicate to you). While we strive for quick resolution, we do not guarantee any specific response time. For critical technical issues, please flag them as high priority. You can also find answers to common questions in our FAQ and knowledge base, and by booking a support call if needed.

Third-Party Onboarding Partner: Note that the two included onboarding calls may be delivered by an authorised third-party specialist on our behalf. That partner will work closely with us, and any information shared with them is covered under our Privacy Policy and Data Protection terms. They will act in accordance with these Terms when assisting you.

6. Additional Services and Digital Products

6.1 Done-For-You Add-On Services: In addition to the core Platform Subscription, we offer various add-on packages or one-time services to further assist you in growing or automating your business. Examples of such Professional Services include, but are not limited to: custom website design or funnel building, hands-on setup of marketing automation beyond the standard package, setting up integrations with external tools, graphic design for your branding within the platform, or virtual assistant services for data migration. These Done-For-You Services may be listed on our website or discussed with you during onboarding.

Purchase and Scope: If you choose to purchase any add-on service, we will confirm the scope, fee, and any specific terms for that service (often via a service order or proposal). These Terms will apply to those services, and in case of any conflict, the specific service order terms will govern.

Third-Party Providers: We may utilise third-party contractors or partners to deliver some add-on services (for example, a partner agency that handles website design). We will remain responsible for the deliverables under these Terms, and such contractors are bound by confidentiality and data protection obligations consistent with our own.

6.2 Store Purchases (Digital Products): We may make available certain digital products or resources for purchase through our online store (for example, downloadable content, online courses, template packs, etc.).

Ordering: When you purchase a digital product, you may need to create or use an existing account to access the product. Delivery of digital products is typically electronic (e.g., providing you with a download link or online access).

License for Use: Unless otherwise stated, any digital product you purchase is for your personal or internal business use only. We grant you a non-exclusive, non-transferable license to use the purchased content or materials. You must not resell, share, or distribute the product to others who have not purchased it, and you must not remove any copyright or proprietary notices. All intellectual property in such products remains with us or our licensors (see Section 7).

6.3 No Physical Goods: We do not sell any physical goods. Accordingly, there are no shipping or physical delivery terms applicable to our Services. All services and products are delivered via online means (platform access, digital download, or remote meetings).

6.4 Service-Specific Terms: Certain Add-On Services or digital products may be subject to additional terms or requirements presented at the time of purchase (for example, a specific course might have its own user guidelines, or a done-for-you service might require you to fill out a questionnaire or schedule consultations). You agree to comply with any such terms, which are incorporated herein by reference. In the event of any direct conflict between those specific terms and these general Terms, the specific terms for the add-on service will prevail for that particular service.

6.5 Cancellation of Add-On Services: If you have entered into a separate add-on service agreement or purchase (for example, a website build project) and you wish to cancel it, you should refer to any cancellation terms in that specific agreement. In absence of specific terms, our general no-refund policy in Section 7.2 (Refunds) will apply once work has begun on a service. Cancelling your main Subscription may, at our discretion, result in the cancellation of any in-progress add-on services (especially if those services are designed to work with the Platform). We will discuss options with you if that situation arises.

7. Returns, Refunds, and Cancellation Policy

7.1 Returns: Because our products and services are digital or intangible in nature (software access, digital content, and services), we do not accept returns as one might with physical goods. Once a service has been rendered or a digital product has been accessed or downloaded, it cannot be “returned.” Please be sure of your purchase when you subscribe or buy, and feel free to utilize our free trial or demo services to evaluate the Platform before subscribing.

7.2 Refunds:

Subscription Fees: In general, all Subscription fees (including any initial setup fees) are non-refundable. When you subscribe and pay for the Platform, work begins immediately on provisioning your account and/or delivering services, and you gain access to valuable digital goods and benefits. Therefore, we do not offer refunds for Subscription payments that have already been charged, except in the rare case where a billing error occurs on our end. If you believe a billing mistake has been made, please contact us promptly to resolve it. Cancelling your Subscription will stop future billing (per Section 4.6) but will not trigger a refund for the remaining period of a subscription that you have already paid for.

Setup or Onboarding Fees: Any one-time setup fees or onboarding service fees are also non-refundable once work has commenced.

Add-On Services: Deposits or payments for add-on professional services are typically non-refundable once we begin work or schedule resources on your project, as those funds are used to compensate time and expertise invested. If an add-on service is terminated by us for reasons not due to your breach (for example, inability to deliver the service), we may provide a pro-rata refund for any portion of the service not delivered.

Digital Products: Purchases of digital downloads or content are generally final and non-refundable once access is provided, due to the nature of digital goods (we cannot rescind your access to information you’ve received). We may consider refunds or credits in our discretion if you are truly dissatisfied with a digital product and you have not significantly used or downloaded it, but we are not obliged to do so.

7.3 Cancellation Process: As noted, Subscription cancellations must be done via the Platform’s billing settings (see Section 4.6). Simply contacting support or sending an email will not guarantee cancellation. We strongly advise that after requesting cancellation in the platform, you retain confirmation (such as a screenshot or email confirmation from the billing system) for your records. If you have any issues cancelling, contact us immediately. The effective cancellation date will be as described in Section 4.6. For add-on services or other purchases, if you wish to terminate or cancel, contact us in writing. We will confirm any applicable refund or obligations at that time according to these Terms.

7.4 Chargebacks and Reversals: You agree to contact us to attempt to resolve any billing disputes before disputing a charge with your financial institution. We reserve the right to contest any chargeback that we believe is improper under these Terms.

8. Intellectual Property Rights

8.1 Ownership: All content, software, technology, and materials available through the Platform or provided as part of the Services (including but not limited to the software code, platform features, website design, text, graphics, logos, icons, images, videos, and compilations) are the property of Software For Small Businesses Ltd or our licensors/content suppliers and are protected by copyright, trade secret, and other intellectual property laws. The “Software for Dog Trainers” name and logo are our trademarks. All related product and service names, design marks, and slogans are the trademarks or service marks of the Company or of third parties used with permission. Except for the limited license granted to Customers below, we retain all right, title, and interest (including intellectual property rights) in and to our Services and Platform.

8.2 Customer Content: You retain ownership of all data, information, text, images, and other content that you or your end-users (e.g., your clients) input, upload, or generate in the course of using the Platform (“Customer Content”). We do not claim ownership of your Customer Content. However, by using our Platform and Services, you grant us a worldwide, royalty-free, limited license to host, copy, process, transmit, and display your Content solely as necessary to provide the Services to you and to otherwise fulfill our obligations under these Terms. We will handle all personal data within Customer Content in accordance with our Privacy Policy and the Data Protection terms in Section 9. You represent and warrant that you have all necessary rights (including any required consents from individuals) to submit the Customer Content to the Platform and to permit us to process it as contemplated by the Services.

8.3 Limited License to You: Subject to your compliance with these Terms and your payment of any applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use our Platform and Services during the term of your Subscription, solely for your internal business purposes of managing and automating your dog training (or related pet services) business. You may not use the Service for any purpose outside the scope of this license. This license will terminate upon termination or cancellation of your Subscription.

8.4 Restrictions: Except as expressly permitted by us in writing, you must not: (a) copy, modify, distribute, or create derivative works based on the Platform or any of our content; (b) republish, resell, or sub-license the Services or make them available to any third party (except as enabled by Platform features for your business, such as your clients using the booking features, etc.); (c) reverse engineer or attempt to extract the source code of any software (except to the limited extent such restriction is prohibited by law); (d) remove or obscure any copyright, trademark, or other proprietary notices on the Service; or (e) use the Service to build a competing product or service.

No Transfers: Anything configured, designed, or created on our Platform (such as automation workflows, websites, courses, or other digital assets within the system) is intended to operate within our Platform’s ecosystem. We do not support or permit transferring such created assets off of our system to a competing platform. In other words, content, workflows, and templates that we create or provide to you are to be used only within our Service. For clarity: The unique automation workflows, copy, and templates we provide are part of our product - you must not export them and use them on a similar competing system for resale or personal use outside of our platform. Violation of this restriction may result in immediate termination of service and potential legal action.

8.5 Feedback: We welcome feedback, suggestions, or ideas on improving our Platform (“Feedback”). If you submit Feedback to us, you acknowledge that we may use it without restriction or compensation to you, and you hereby grant us a perpetual, sublicensable license to use the Feedback in any manner.

9. Third-Party Links and Integrations

9.1 Links to Third-Party Sites: Our Website or Platform may contain links to third-party websites or services that are not owned or controlled by us. This can include, for example, links to scheduling tools, payment gateways, or educational content. Please note that we do not have control over the content, privacy policies, or practices of any third-party websites. If you access a third-party website through our Service, you do so at your own risk. We are not responsible or liable for any loss or damage of any sort incurred as the result of any dealings with third-party sites or services or your use of content that is available through such sites. We encourage you to review the terms and privacy policies of any third-party websites or services that you visit.

9.2 Integrated Third-Party Services: Our Platform integrates with certain third-party services and tools to extend functionality. For example, we integrate with LeadConnector (which is a platform that powers aspects of our software infrastructure), Twilio (for SMS, voice calls, and WhatsApp messaging), Google services (such as Google Calendar, Google Drive, or Google Maps APIs), Facebook/Instagram (for social media messaging and posting), Stripe/PayPal (for payment processing), among others. By using features that connect to these services, you agree that you are also bound by the terms and conditions and privacy policies of those respective third-party providers, and you agree to comply with all applicable third-party terms when using their integration via our Platform. For example, if you use our system to send SMS, you must abide by Twilio’s acceptable use and messaging policies; if you connect your Facebook account, you must comply with Facebook’s terms of service. We do not assume any responsibility for the actions or omissions of third-party providers. While we facilitate integrations, the third-party provider is responsible for the quality and security of their service. In particular, you acknowledge that because our system is built on or uses LeadConnector, Twilio, etc., those third parties are responsible for certain data security obligations, and in the event of any data breach or security incident originating from those platforms, we will report it to them and cooperate in their investigation and response. However, we will also fulfil any direct obligations to you (and regulators) as required by law in such an event (see Section 10 on Data Protection). We may introduce or remove integrations at our discretion.

9.3 Third-Party Costs: Some integrated services may require you to have your own account with the third-party provider (for example, to use the Stripe payment integration, you must have a Stripe account) and/or may incur additional fees. We will endeavor to inform you of any such requirements. In some cases, you might pay the third-party directly (e.g., Stripe will deduct its payment processing fees from your transactions), and in other cases we facilitate the service and pass along the cost to you as part of our usage fees (see Section 4.7 regarding usage-based fees like Twilio messaging costs). Using an integration is optional, but if you do, you are responsible for any associated charges by that third party or by us as disclosed.

9.4 No Warranty on Third-Party Services: We make no representation or warranty as to the availability, reliability, or performance of any third-party service. Your use of third-party integrations is at your own risk. If a third-party service ceases to be available or if its terms change such that we can no longer integrate with it (for example, if Facebook changes its API policies), we may discontinue or modify the integration. However, such changes will not entitle you to any refund of your Subscription, as those features are provided on an as-is basis.

10. Data Protection and Privacy

10.1 Compliance with Data Protection Laws: Both you and the Company agree to comply with all applicable data protection and privacy laws in relation to personal data processed under this Agreement. We are committed to protecting your privacy and that of your end-users. We utilise industry-standard security measures and trusted third-party services to safeguard personal data and ensure compliance with regulations such as the UK Data Protection Act and UK GDPR. Please review our Privacy Policy for detailed information on how we collect, use, and protect personal information.

10.2 Roles of the Parties: For the purposes of data protection law, you (the Customer) are typically the “Data Controller” of any personal data relating to your clients or business that you input or collect using our Platform, and the Company is a “Data Processor” of that data (processing it on your behalf as necessary to provide the Services). In some cases, the Company may also be a Controller of certain personal data (for example, of your account information or usage data for our own business purposes as described in our Privacy Policy).

10.3 Data Processing Agreement: By entering into this Agreement and using our Platform, you are also agreeing to the terms of this Section 10, which shall be deemed a Data Processing Agreement (DPA) between you (as Controller) and the Company (as Processor) to the extent required by law. No separate DPA signature is required, as this section is intended to satisfy the requirements of UK/EU data protection laws for a written data processing agreement. We will: (a) process personal data that you provide or that is collected on your behalf only on your documented instructions and to provide the Services (except as otherwise required by applicable law); (b) ensure that persons authorised to process the personal data are under obligations of confidentiality; (c) implement appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction, damage, theft, alteration or disclosure – taking into account the nature of the data and the harm that might result from such events; (d) assist you with fulfilling data subject rights requests and compliance obligations as reasonably required (to the extent you cannot fulfil them via the Platform’s self-service features); (e) upon termination of your account, at your choice, delete or return to you the personal data in our possession that we processed on your behalf, except to the extent we are required by law or have legitimate grounds to retain some data (note: deletion may be accomplished by erasure of data from live systems and/or putting data beyond use); and (f) make available to you information reasonably necessary to demonstrate our compliance with these data processing obligations, and allow for and contribute to audits or inspections by you or an auditor mandated by you (to the extent required by law and subject to appropriate confidentiality).

10.4 Sub-processors: You consent to our use of trusted third-party sub-processors as outlined in Section 9 (e.g., our cloud hosting providers, communications providers like Twilio, the underlying platform provider LeadConnector, etc.) to assist in providing the Services. We maintain a list of sub-processors which we can provide upon request. We will ensure that all sub-processors have written obligations to protect personal data that are equivalent to those in this Section 10. If we make any significant changes to our sub-processors, we will notify you in advance (for example, by updating our sub-processor list online or via email) and give you an opportunity to object if you have legitimate grounds. If you object and we cannot reasonably accommodate your objection, you may terminate the affected Services and receive a pro-rata refund of any prepaid fees for the terminated portion.

10.5 International Data Transfers: The personal data that we process on your behalf may be transferred to, and stored and processed in, countries outside of the UK or European Economic Area (EEA), including the United States, where our infrastructure or sub-processors may be located. We will ensure that any such transfers are done in compliance with data protection laws, for instance by using Standard Contractual Clauses or relying on UK adequacy regulations. By using our Service, you acknowledge that your data may be processed in countries outside your country of residence and you authorize us to make such transfers as necessary to provide the Services.

10.6 Customer's Obligations: You are responsible for obtaining all necessary consents from your clients or data subjects whose personal data you input into our Platform. You must ensure that you have the legal right to collect and use such personal data with the Services. You agree not to upload or otherwise provide any sensitive personal data (such as health information, payment card details, or other special categories of data) into the Platform unless necessary for the use of the Services and permitted by law. If you do so, you are responsible for ensuring that appropriate consents or legal bases are in place. You will indemnify us for any claims or losses arising from your violation of data protection laws in the use of the Services.

10.7 Data Breach Notification: In the event we become aware of a confirmed security breach leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed on our systems under this Agreement (a “Data Breach”), we will notify you without undue delay and provide sufficient information to allow you to meet any obligations to inform affected individuals or regulators. We will take necessary and reasonable actions to mitigate the breach and prevent further unauthorised access, and will cooperate with you as needed to provide further information or assistance (e.g., regarding remediation or notification). Please note, as mentioned in Section 9.2, if the breach is due to a vulnerability or failure in an integrated third-party system (like LeadConnector), we will also report it to that third party and coordinate our response with them.

10.8 Privacy Policy: Our detailed practices regarding personal data (including data we collect as a Controller, such as your account information and cookies on our Website) are described in our Privacy Policy. Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. We strongly encourage you to read it. In the event of a conflict between the Privacy Policy and these Terms regarding personal data handling, these Terms (and specifically this Section 10) will prevail as to data processed on your behalf, and the Privacy Policy will prevail as to data we process for our own purposes.

11. Limitation of Liability

11.1 Indirect Damages: To the fullest extent permitted by applicable law, in no event will the Company (Software For Small Businesses Ltd) or its affiliates, officers, employees, agents, or partners be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to this Agreement or your use of the Services.

This exclusion includes, without limitation, damages for loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, or other intangible losses, even if we have been advised of the possibility of such damages.

11.2 Direct Damages Cap: To the fullest extent permitted by law, our total aggregate liability for any and all claims arising from or in connection with the Services or these Terms shall not exceed the total amount of fees you have paid us for the Services in the twelve (12) months immediately preceding the event giving rise to the claim (or, if the claim arises during a free trial or if no fees have been paid, £100) . This limitation applies to all causes of action in the aggregate, including, without limitation, contract, warranty, negligence, strict liability, misrepresentations, and any other torts.

11.3 Application: The limitations and exclusions of liability in this Section 11 apply regardless of the form of action, whether in contract, tort, statute, or any other legal theory. To the extent any liability cannot be excluded by law (for example, certain statutory liabilities which cannot be disclaimed), our liability is limited to the minimum amount permitted by law.

11.4 Service Limitations: The Company specifically disclaims any liability for any acts or omissions of third-party service providers or for issues arising from your equipment or internet connection. We will not be responsible for any failure or delay in performance caused by factors beyond our reasonable control (force majeure events).

11.5 Acknowledgement: You acknowledge that the fees, if any, paid for the Services reflect the allocation of risk set forth in these Terms and that we would not enter into this Agreement without these limitations on our liability.

This Section 11 will survive termination or expiration of this Agreement.

12. Disclaimer of Warranties

12.1 “As Is” Basis: The Platform and all Services are provided on an “as is” and “as available” basis, without warranties of any kind, except as expressly stated otherwise in writing. Use of the Services is at your own risk.

12.2 No Express or Implied Warranties: To the fullest extent permitted under law, the Company disclaims all warranties and conditions, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not guarantee that the Services will meet all of your requirements or expectations, or that the results obtained from use of the Services will be accurate or reliable.

12.3 Service Performance: The Company does not warrant that: (a) the Platform will be uninterrupted, timely, secure, or error-free at all times; (b) any defects or errors in the Service will be corrected; (c) the Service will be compatible with any particular hardware or systems; or (d) any content or information obtained through the Service will be accurate, complete, or up-to-date. While we strive for high availability, you understand that the Platform may occasionally be unavailable for scheduled maintenance or due to unforeseen issues.

12.4 Not Professional Advice: Any information or guidance we provide via the Platform (including through onboarding calls, strategy calls, FAQs, or support communications) is for general informational purposes to assist with use of the software. We do not warrant or guarantee any particular business outcomes. You are responsible for complying with all laws applicable to your business (e.g., obtaining client consents for communications, setting your pricing, etc.) regardless of any templates or suggestions our Service might provide.

12.5 No Warranty for Third-Party Components: We make no warranty as to any third-party software, services or hardware that we do not provide ourselves. Any third-party open source or commercial software that may be included in or with the Service is provided “as is” without any warranty of any kind, solely under the license terms of the respective third-party.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above disclaimers may not apply to you. In such case, our warranties are limited to the minimum extent permitted by applicable law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Software For Small Businesses Ltd, its parent, affiliates, and their respective officers, directors, employees, agents, and representatives (the “Indemnified Parties”) from and against any and all claims, demands, lawsuits, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:**

Your use of or access to the Platform or Services, including any activities under your account, whether or not authorised by you (for example, any claims arising from the content you or your users submit or send through the Service, such as text messages or emails to your clients).

Your violation of any term of these Terms or of any applicable law or regulation.

Your infringement or misappropriation of any intellectual property or other rights of any person or entity (for instance, if you upload content to the Platform that you have no right to use or that infringes someone’s copyright or trademark).

Any claim by your clients or end-users related to your services or to data you have collected and stored in our Platform. (For example, if a client of yours alleges that you failed to obtain their consent for text messages that you sent via our Platform, you will be responsible for that claim.)

Any third-party claim that arises from your conduct or that of your employees or contractors in using the Service, including any claim that your use of the Service caused harm to a third party.

We reserve the right, at our own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you (without limiting your indemnification obligations with respect to that matter). In that case, you agree to cooperate with our defence of such claim. You agree not to settle any such matter without the prior written consent of the Company.

This indemnification obligation will survive any termination of your account or this Agreement.

14. Termination and Suspension

14.1 Termination by Company: We may, in our sole discretion, terminate or suspend your account and access to the Service immediately, without prior notice or liability, for any reason whatsoever, including if you breach any of these Terms. This includes, but is not limited to: failure to pay fees when due, violation of the Acceptable Use Policy, misuse of the Platform, or if your account is inactive for an extended period.

We may also terminate or suspend your account if you engage in abusive, aggressive, or otherwise inappropriate behaviour toward any member of our team, contractors, or partners, whether through the Platform, by email, phone, social media, or any other communication channel. This specifically includes harassing staff, demanding responses outside business hours, or otherwise acting in a way that is unprofessional, unreasonable, or disruptive to our business operations.

We may also terminate the Service (or any part of it) if we decide to discontinue the Platform or any feature for all customers, in which case we will provide you as much notice as reasonably practicable.

14.2 Termination by Customer: You have the right to terminate your Subscription at any time by canceling as described in Section 4.6 and ceasing all use of the Platform. If you simply wish to stop using the Service, you may do so, but you will remain responsible for all charges incurred up to that point and the Terms will continue to apply to prior usage. Deleting your user account or ceasing to log in will not automatically terminate any contractual subscription obligations you have already committed to - please ensure you follow the proper cancellation procedure.

14.3 Effect of Termination: Upon any termination or expiration of this Agreement: (a) we will deactivate or delete your account and all associated access to the Platform; (b) you must immediately cease any further use of the Platform and Services. If terminated by us due to your breach, you will not be entitled to any refund of fees. If terminated by you (and not due to our breach), termination will be effective at the end of your current paid-up subscription period (unless otherwise agreed) and you likewise will not receive a refund for that period.

14.4 Data Portability and Deletion: We recommend that prior to the effective date of termination, you export or download any important data from the Platform. We may provide functionality to export certain data (such as client lists, etc.). After termination, we have no obligation to retain your data and will delete or anonymise the data in accordance with our data retention policies, except as required by law. However, for a limited time (not exceeding 30 days), we may be able to recover your account data upon written request if you terminated inadvertently or need access for compliance reasons. Additional charges may apply for data retrieval after account deletion.

14.5 Surviving Provisions: All provisions of these Terms which by their nature should survive termination shall survive, including, without limitation: Sections related to fees owed, intellectual property ownership, warranty disclaimers, limitation of liability, indemnification, governing law, and dispute resolution will remain in effect despite termination. Termination does not relieve either party from any liability or obligation incurred prior to termination, including payment obligations.

15. Governing Law and Jurisdiction

These Terms (and any dispute or claim arising out of or in connection with these Terms or their subject matter) shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. You and the Company agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement or its subject matter or formation. You agree to waive any objection to the exercise of jurisdiction by such courts and to venue in those courts.

If you are a consumer based outside of England/Wales, you may have certain mandatory rights to also bring actions in your country of residence under local consumer protection laws – these Terms are not intended to limit any such rights that cannot be waived by contract.

No Waiver: Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorised representative of the Company.

Severability: If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be eliminated or limited to the minimum extent such that the remaining provisions of these Terms will continue in full force and effect.

Entire Agreement: These Terms, along with any additional agreements or policies referenced herein (such as the Privacy Policy and any service-specific terms), constitute the entire agreement between you and the Company regarding the Service and supersede any prior agreements, discussions, or understandings (whether written or oral) regarding the same subject matter.

16. Changes to These Terms

We may update or modify these Terms from time to time. If we make material changes, we will provide you with at least 30 days’ notice before the new terms take effect, by emailing the address associated with your account or by prominent notice on our Website or within the Platform. What constitutes a "material change" will be determined by us in good faith and at our discretion. Your continued use of the Platform or Services after any revised Terms have become effective constitutes your acceptance of the updated Terms. If you do not agree to the revised Terms, you must stop using the Service and (if applicable) cancel your Subscription before the changes take effect. Non-material changes (such as clarifications or corrections) may take effect immediately without specific notice, so please review these Terms periodically for any updates.

17. Contact Information

If you have any questions, concerns, or notices regarding these Terms or the Services, please contact us at:

Software For Small Businesses Ltd (trading as Software for Dog Trainers)
Email: [email protected]
Address: 86-90 Paul Street, London, England, EC2A 4NE (Registered Office)

Attn: Terms of Service Inquiry

We value our clients and will do our best to address your questions and resolve any issues. Thank you for choosing Software for Dog Trainers to help power your business!